<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <title>Camera Gear Rentals</title> <link rel="preconnect" href="https://fonts.googleapis.com" /> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin /> <link href="https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,700;0,900;1,700;1,900&family=Lora:ital,wght@0,400;0,500;1,400&family=DM+Mono:wght@400;500&display=swap" rel="stylesheet" />  <style> *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; } :root { --brand: #2e3192; --brand-dark: #1a1c5a; --brand-bright: #5558c8; --brand-light: #b8b9e8; --brand-pale: #e8e9f8; --cream: #FAF7F2; --cream-mid: #F0EBE1; --ink: #1A1612; --muted: #6B6259; --font-display: 'Playfair Display', Georgia, serif; --font-body: 'Lora', Georgia, serif; --font-mono: 'DM Mono', monospace; } html { scroll-behavior: smooth; } body { font-family: var(--font-body); background: var(--cream); color: var(--ink); overflow-x: hidden; } /* ── NAV ── */ nav { position: sticky; top: 0; z-index: 900; display: flex; align-items: center; justify-content: space-between; padding: 0.75rem 2rem; background: rgba(250,247,242,0.93); backdrop-filter: blur(12px); border-bottom: 1px solid rgba(26,22,18,0.1); } .loc-switch { display: flex; border: 1.5px solid var(--brand); border-radius: 50px; overflow: hidden; } .loc-btn { padding: 0.4rem 1rem; background: transparent; border: none; color: var(--brand); cursor: pointer; font-family: var(--font-mono); font-size: 0.78rem; letter-spacing: 0.3px; transition: background 0.15s, color 0.15s; } .loc-btn.active { background: var(--brand); color: white; } .loc-btn:not(.active):hover { background: var(--brand-pale); } .nav-cta { background: var(--brand-dark); color: white; border: none; border-radius: 50px; padding: 0.55rem 1.4rem; font-family: var(--font-mono); font-size: 0.8rem; cursor: pointer; text-decoration: none; letter-spacing: 0.3px; transition: background 0.2s, transform 0.15s; } .nav-cta:hover { background: var(--brand); transform: scale(1.03); } /* ── HERO ── */ .hero { min-height: auto; display: grid; grid-template-columns: 1fr 1fr; overflow: hidden; } .hero-left { display: flex; flex-direction: column; justify-content: center; padding: 3rem 2rem 3rem 3rem; } .hero-location { display: inline-flex; align-items: center; gap: 7px; font-family: var(--font-mono); font-size: 0.72rem; color: var(--muted); margin-bottom: 1rem; letter-spacing: 0.5px; } .hero-location::before { content: ''; display: inline-block; width: 8px; height: 8px; border-radius: 50%; background: var(--brand-bright); } .hero-title { font-family: var(--font-display); font-size: clamp(1.8rem, 3vw, 3rem); font-weight: 900; font-style: italic; line-height: 1.05; letter-spacing: -1px; color: var(--ink); margin-bottom: 1rem; animation: fadeUp 0.6s ease both; } .hero-title .accent { color: var(--brand); } .hero-sub { font-family: var(--font-body); font-size: 0.95rem; color: var(--muted); line-height: 1.7; max-width: 420px; margin-bottom: 1.75rem; font-style: italic; animation: fadeUp 0.6s 0.1s ease both; } .hero-actions { display: flex; align-items: center; gap: 1rem; flex-wrap: wrap; animation: fadeUp 0.6s 0.2s ease both; } .btn-primary { background: var(--brand-dark); color: white; border: none; border-radius: 4px; padding: 0.7rem 1.75rem; font-family: var(--font-mono); font-size: 0.8rem; cursor: pointer; text-decoration: none; display: inline-block; letter-spacing: 0.5px; transition: background 0.2s, transform 0.15s; } .btn-primary:hover { background: var(--brand); transform: translateY(-2px); } .btn-ghost { color: var(--brand-dark); font-family: var(--font-mono); font-size: 0.78rem; text-decoration: none; display: inline-flex; align-items: center; gap: 5px; letter-spacing: 0.3px; border-bottom: 1px solid var(--brand-light); padding-bottom: 1px; transition: border-color 0.2s, color 0.2s; } .btn-ghost:hover { color: var(--brand); border-color: var(--brand); } .hero-stats { display: flex; gap: 2rem; margin-top: 2rem; padding-top: 1.5rem; border-top: 1px solid var(--cream-mid); animation: fadeUp 0.6s 0.3s ease both; } .stat-num { font-family: var(--font-display); font-size: 1.5rem; font-weight: 700; color: var(--brand-dark); font-style: italic; } .stat-label { font-family: var(--font-mono); font-size: 0.68rem; color: var(--muted); margin-top: 2px; letter-spacing: 0.3px; } /* ── HERO RIGHT — FILM STRIP ── */ .hero-right { background: var(--brand-dark); position: relative; display: flex; align-items: center; justify-content: center; overflow: hidden; } .hero-right::before { content: ''; position: absolute; inset: 0; z-index: 1; background-image: repeating-linear-gradient( -45deg, transparent, transparent 18px, rgba(255,255,255,0.025) 18px, rgba(255,255,255,0.025) 19px ); pointer-events: none; } .film-strip { position: absolute; top: 0; bottom: 0; width: 300px; display: flex; flex-direction: column; gap: 4px; transform: rotate(-4deg); transform-origin: center center; /* scroll animation — moves up by half the total height for seamless loop */ animation: filmScroll 28s linear infinite; } .film-row { display: grid; grid-template-columns: 28px 1fr 28px; align-items: stretch; height: 220px; flex-shrink: 0; } .film-sprocket { display: flex; flex-direction: column; align-items: center; justify-content: space-evenly; padding: 6px 0; background: #0f1035; } .hole { width: 12px; height: 8px; background: rgba(184,185,232,0.35); border-radius: 2px; flex-shrink: 0; } .film-row:nth-child(odd) .film-frame { background: #1e2070; } .film-row:nth-child(even) .film-frame { background: #2e3192; } .film-frame { position: relative; overflow: hidden; } .film-frame img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center; display: block; } /* ── MARQUEE ── */ .marquee-strip { background: var(--cream-mid); padding: 0.8rem 0; overflow: hidden; white-space: nowrap; border-top: 1px solid rgba(26,22,18,0.08); border-bottom: 1px solid rgba(26,22,18,0.08); } .marquee-inner { display: inline-flex; gap: 2rem; animation: marquee 22s linear infinite; } .marquee-item { font-family: var(--font-mono); font-size: 0.78rem; color: var(--muted); letter-spacing: 0.8px; display: flex; align-items: center; gap: 8px; } .marquee-item::before { content: '✦'; font-size: 0.55rem; color: var(--brand-bright); } /* ── SHARED SECTION STYLES ── */ .section-eyebrow { font-family: var(--font-mono); font-size: 0.75rem; letter-spacing: 1.5px; text-transform: uppercase; color: var(--brand); margin-bottom: 1rem; display: block; } .section-title { font-family: var(--font-display); font-size: clamp(1.5rem, 3vw, 2.2rem); font-weight: 900; font-style: italic; letter-spacing: -0.5px; line-height: 1.1; margin-bottom: 1.5rem; } /* ── HOW IT WORKS ── */ .hiw { background: var(--brand-dark); color: white; padding: 4rem 3rem; } .hiw .section-eyebrow { color: var(--brand-light); } .hiw .section-title { color: white; margin-bottom: 2rem; } .steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.5rem; margin-top: 2rem; } .step { padding: 1.5rem; background: rgba(255,255,255,0.05); border-radius: 10px; border: 1px solid rgba(255,255,255,0.08); position: relative; } .step-num { font-family: var(--font-display); font-size: 3rem; font-weight: 900; font-style: italic; color: rgba(255,255,255,0.07); line-height: 1; margin-bottom: 0.5rem; } .step-title { font-family: var(--font-display); font-size: 1.05rem; font-weight: 700; font-style: italic; margin-bottom: 0.4rem; } .step-desc { font-family: var(--font-body); font-size: 0.85rem; color: var(--brand-light); line-height: 1.6; font-style: italic; } .step-arrow { position: absolute; top: 50%; right: -1.3rem; transform: translateY(-50%); color: var(--brand-bright); font-size: 1.2rem; } /* ── NEW SYSTEM SECTION ── */ .system-section { padding: 4rem 3rem; background: var(--cream); border-top: 1px solid rgba(26,22,18,0.08); } .system-inner { display: grid; grid-template-columns: 1fr 1fr; gap: 3.5rem; align-items: start; } .system-section .section-title { margin-bottom: 1.25rem; } .system-lead { font-family: var(--font-body); font-size: 1rem; color: var(--muted); line-height: 1.8; font-style: italic; margin-bottom: 1rem; } /* deposit ladder */ .deposit-ladder { margin-top: 2.5rem; } .deposit-ladder-label { font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 1.2px; text-transform: uppercase; color: var(--muted); margin-bottom: 1.25rem; display: block; } .ladder-track { display: flex; flex-direction: column; gap: 0; } .ladder-rung { display: flex; align-items: center; gap: 1rem; padding: 0.85rem 1.25rem; border-left: 2px solid var(--brand-light); position: relative; } .ladder-rung:first-child { border-radius: 0 6px 0 0; } .ladder-rung:last-child { border-left-color: var(--brand); border-radius: 0 0 6px 0; } .ladder-rung::before { content: ''; position: absolute; left: -6px; top: 50%; transform: translateY(-50%); width: 10px; height: 10px; border-radius: 50%; background: var(--brand-light); border: 2px solid var(--cream); } .ladder-rung:last-child::before { background: var(--brand); } .rung-label { font-family: var(--font-mono); font-size: 0.78rem; color: var(--muted); letter-spacing: 0.3px; flex: 1; } .rung-value { font-family: var(--font-display); font-size: 1.1rem; font-weight: 700; font-style: italic; color: var(--brand-dark); white-space: nowrap; } .ladder-rung:last-child .rung-value { color: var(--brand); } .ladder-rung:last-child .rung-label { color: var(--ink); } /* what changed callout */ .what-changed { background: var(--brand-pale); border-radius: 12px; padding: 2rem 2.25rem; border: 1px solid var(--brand-light); margin-top: 2.5rem; } .what-changed-title { font-family: var(--font-display); font-size: 1.1rem; font-weight: 700; font-style: italic; color: var(--brand-dark); margin-bottom: 1rem; } .change-list { list-style: none; display: flex; flex-direction: column; gap: 0.75rem; } .change-list li { display: flex; align-items: flex-start; gap: 10px; font-family: var(--font-body); font-size: 0.9rem; color: var(--ink); line-height: 1.5; } .change-dot { width: 6px; height: 6px; min-width: 6px; border-radius: 50%; background: var(--brand); margin-top: 7px; } /* ── RETURNING RENTERS ── */ .returning-section { padding: 4rem 3rem; background: var(--cream-mid); border-top: 1px solid rgba(26,22,18,0.08); } .returning-inner { max-width: 680px; } .returning-inner .section-title { margin-bottom: 1.25rem; } .returning-inner > p { font-family: var(--font-body); font-size: 1rem; color: var(--muted); line-height: 1.8; font-style: italic; margin-bottom: 1rem; } .perk-list { list-style: none; margin-top: 2rem; display: flex; flex-direction: column; gap: 0.9rem; } .perk-list li { display: flex; align-items: flex-start; gap: 12px; font-family: var(--font-body); font-size: 0.95rem; color: var(--ink); line-height: 1.5; } .perk-icon { display: inline-flex; align-items: center; justify-content: center; width: 24px; height: 24px; min-width: 24px; border-radius: 50%; background: var(--brand-pale); color: var(--brand); font-size: 0.7rem; font-family: var(--font-mono); font-weight: 500; margin-top: 1px; } .returning-cta-row { margin-top: 2.5rem; } /* ── TOS BAR ── */ .tos-bar { background: var(--brand-dark); margin-top: 3rem; margin-left: -3rem; margin-right: -3rem; padding: 1.5rem 3rem; } .tos-bar-inner { display: flex; align-items: center; justify-content: space-between; gap: 2rem; flex-wrap: wrap; } .tos-bar-title { font-family: var(--font-display); font-size: 1.1rem; font-weight: 700; font-style: italic; color: white; margin-bottom: 0.35rem; } .tos-bar-sub { font-family: var(--font-body); font-size: 0.88rem; color: var(--brand-light); font-style: italic; line-height: 1.6; max-width: 500px; } .tos-btn { background: white; color: var(--brand-dark); border-radius: 4px; padding: 0.85rem 2rem; font-family: var(--font-mono); font-size: 0.82rem; text-decoration: none; letter-spacing: 0.5px; white-space: nowrap; flex-shrink: 0; transition: background 0.2s, color 0.2s; } .tos-btn:hover { background: var(--brand-light); color: var(--brand-dark); } /* ── CTA ── */ .cta-section { padding: 4rem 3rem; text-align: center; background: var(--cream); border-top: 1px solid rgba(26,22,18,0.08); } .cta-title { font-family: var(--font-display); font-size: clamp(1.8rem, 3.5vw, 2.8rem); font-weight: 900; font-style: italic; letter-spacing: -1px; line-height: 1.05; margin-bottom: 1rem; } .cta-sub { font-family: var(--font-body); font-size: 0.95rem; color: var(--muted); max-width: 400px; margin: 0 auto 2rem; line-height: 1.7; font-style: italic; } /* ── ANIMATIONS ── */ @keyframes fadeUp { from { opacity: 0; transform: translateY(24px); } to { opacity: 1; transform: translateY(0); } } @keyframes slideIn { from { opacity: 0; transform: rotate(-4deg) translateX(60px); } to { opacity: 1; transform: rotate(-4deg) translateX(0); } } @keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } } /* filmScroll: 11 frames × 224px each = 2464px total for one set; move up by that amount */ @keyframes filmScroll { from { transform: rotate(-4deg) translateY(0); } to { transform: rotate(-4deg) translateY(-50%); } } /* ── RESPONSIVE ── */ @media (max-width: 960px) { .hero { grid-template-columns: 1fr 1fr; min-height: auto; } .hero-left { padding: 2rem 1.5rem 2rem 2rem; } .hero-title { font-size: clamp(1.6rem, 4vw, 3rem); } .film-strip { transform: rotate(-4deg) scale(1.1); } .steps { grid-template-columns: 1fr; } .step-arrow { display: none; } .system-inner { grid-template-columns: 1fr; gap: 3rem; } .hiw, .system-section, .returning-section, .cta-section { padding: 4rem 2rem; } } @media (max-width: 600px) { nav { padding: 1rem 1.2rem; } .loc-btn { padding: 0.35rem 0.65rem; font-size: 0.72rem; } .nav-cta { padding: 0.45rem 1rem; font-size: 0.75rem; } .hero-left { padding: 1.5rem 1rem 1.5rem 1.25rem; } .hero-title { font-size: clamp(1.4rem, 5vw, 2.2rem); letter-spacing: -0.5px; } .hero-sub { font-size: 0.9rem; } .hero-stats { gap: 1rem; } .stat-num { font-size: 1.4rem; } .film-strip { transform: rotate(-4deg) scale(1.2); } } </style> </head> <body>  <nav> <div class="loc-switch"> <button class="loc-btn active" onclick="switchLocation('rocklin', this)">Rocklin</button> <button class="loc-btn" onclick="switchLocation('reno', this)">Reno</button> </div> <a href="#" class="nav-cta" id="nav-book-btn">Browse Gear →</a> </nav>  <section class="hero"> <div class="hero-left"> <div class="hero-location" id="hero-loc-label">Rocklin, CA</div> <h1 class="hero-title"> Try the latest<br> and greatest —<br> <span class="accent">without breaking<br>the bank.</span> </h1> <p class="hero-sub"> Available by the day, week, or more. We make rentals easy! </p> <div class="hero-actions"> <a href="#" class="btn-primary" id="hero-book-btn">Browse All Gear</a> <a href="#how" class="btn-ghost">How it works →</a> </div> <div class="hero-stats"> <div><div class="stat-num">~200</div><div class="stat-label">Gear items</div></div> <div><div class="stat-num">Insured*</div><div class="stat-label">for damage</div></div> <div><div class="stat-num">Expert</div><div class="stat-label">Staff on hand</div></div> </div> <p style="font-family:var(--font-mono);font-size:0.68rem;color:var(--muted);margin-top:1rem;letter-spacing:0.3px;">* A deductible applies.</p> </div>  <div class="hero-right"> <div class="film-strip"> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/8CK88v1t/DSC-0148.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/P5cWzXkF/DSC-0408-VSCO.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/L4gc7hGg/DSC-0171.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/xdzK6w0h/DSC-0438-2.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/59QhGjD2/DSC-0189.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/85gL9Zcc/DSC-5287-2.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/fWSGFk10/P1032117.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/85gL9Zc5/IMG-5606-2.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/wxRCP3nN/P1032121.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/26NnM0yF/P1065787-VSCO.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/ZRz62wnP/Z52-3567-VSCO-2.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div>  <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/8CK88v1t/DSC-0148.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/P5cWzXkF/DSC-0408-VSCO.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/L4gc7hGg/DSC-0171.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/xdzK6w0h/DSC-0438-2.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/59QhGjD2/DSC-0189.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/85gL9Zcc/DSC-5287-2.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/fWSGFk10/P1032117.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/85gL9Zc5/IMG-5606-2.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/wxRCP3nN/P1032121.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/26NnM0yF/P1065787-VSCO.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> <div class="film-row"><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div><div class="film-frame"><img src="https://i.postimg.cc/ZRz62wnP/Z52-3567-VSCO-2.jpg" alt="Rental gear" /></div><div class="film-sprocket"><div class="hole"></div><div class="hole"></div></div></div> </div> </div> </section>  <div class="marquee-strip" aria-hidden="true"> <div class="marquee-inner"> <span class="marquee-item">Full-frame bodies</span> <span class="marquee-item">Prime lenses</span> <span class="marquee-item">Zoom lenses</span> <span class="marquee-item">Studio lighting</span> <span class="marquee-item">Gimbals & stabilizers</span> <span class="marquee-item">Tripods & monopods</span> <span class="marquee-item">Filters & accessories</span> <span class="marquee-item">Full-frame bodies</span> <span class="marquee-item">Prime lenses</span> <span class="marquee-item">Zoom lenses</span> <span class="marquee-item">Studio lighting</span> <span class="marquee-item">Gimbals & stabilizers</span> <span class="marquee-item">Tripods & monopods</span> <span class="marquee-item">Filters & accessories</span> </div> </div>  <section class="hiw" id="how"> <span class="section-eyebrow" style="color:var(--brand-light);">Super simple</span> <h2 class="section-title" style="color:white;margin-bottom:3rem;">How it works.</h2> <div class="steps"> <div class="step"> <div class="step-num">01</div> <div class="step-title">Browse & pick</div> <div class="step-desc">Find exactly what you need. Filter by brand, mount, or category and check what's available before you book.</div> <span class="step-arrow">→</span> </div> <div class="step"> <div class="step-num">02</div> <div class="step-title">Book your dates</div> <div class="step-desc">Select your rental window — daily or weekly rates apply automatically. Pay securely at checkout.</div> <span class="step-arrow">→</span> </div> <div class="step"> <div class="step-num">03</div> <div class="step-title">Upload your ID</div> <div class="step-desc">Upload a valid ID to Helix Rentals prior to arriving in store. This keeps pickup quick and hassle-free.</div> <span class="step-arrow">→</span> </div> <div class="step"> <div class="step-num">04</div> <div class="step-title">Pick up & shoot</div> <div class="step-desc">Grab your gear, go create something great, and return it when you're done. We'll take care of the rest.</div> </div> </div> </section>  <section class="system-section" id="system"> <div class="system-inner"> <div> <span class="section-eyebrow">A new way to rent</span> <h2 class="section-title">Booking through<br>Helix Rentals.</h2> <p class="system-lead"> We've moved our bookings to Helix Rentals — a platform built to make renting gear as painless as possible. No utility bills. No credit-card-only requirements. Just a quick sign-up and you're ready to go. </p> <p class="system-lead"> Most rentals carry no security deposit at all. For higher-value orders, a deposit may apply — but it's designed to shrink the more you rent with us. The better your track record, the less we ask for upfront. </p> <div class="what-changed"> <div class="what-changed-title">What's different from before</div> <ul class="change-list"> <li><div class="change-dot"></div>No utility bill or proof of address required to get started</li> <li><div class="change-dot"></div>Debit cards accepted — not just credit cards</li> <li><div class="change-dot"></div>Most rentals have no deposit hold at all</li> <li><div class="change-dot"></div>For higher-value rentals, deposits decrease as you build history with us</li> </ul> </div> </div> <div> <span class="deposit-ladder-label">How deposits work for larger rentals</span> <p style="font-family:var(--font-body);font-size:0.9rem;color:var(--muted);font-style:italic;line-height:1.7;margin-bottom:1.75rem;"> For orders above a certain value, first-time and infrequent renters may be asked for a deposit. That percentage steps down automatically with each successful rental — working toward zero. </p> <div class="deposit-ladder"> <div class="ladder-track"> <div class="ladder-rung"> <span class="rung-label">First rental</span> <span class="rung-value">Higher deposit</span> </div> <div class="ladder-rung"> <span class="rung-label">Second rental</span> <span class="rung-value">Reduced deposit</span> </div> <div class="ladder-rung"> <span class="rung-label">Third rental</span> <span class="rung-value">Further reduced</span> </div> <div class="ladder-rung"> <span class="rung-label">Established renter</span> <span class="rung-value">No deposit</span> </div> </div> </div> </div> </div> <div class="tos-bar"> <div class="tos-bar-inner"> <div> <div class="tos-bar-title">Review Helix Rentals' full terms before booking</div> <div class="tos-bar-sub">Deposit policies, damage coverage, cancellations, and renter responsibilities are all outlined in Helix's terms of service.</div> </div> <a href="https://www.helixrentals.com" target="_blank" rel="noopener noreferrer" class="tos-btn">Read Terms of Service →</a> </div> </div> </section> <section class="returning-section" id="returning"> <div class="returning-inner"> <span class="section-eyebrow">For returning renters</span> <h2 class="section-title">You've earned<br>our trust.</h2> <p> If you've rented with us before, we haven't forgotten you. As a thank-you for being an established customer, you're eligible for reduced or waived deposits when booking through our new platform. </p> <p> This benefit is applied based on your history with us — just sign in with your previous email and our team will take care of the rest. </p> <ul class="perk-list"> <li><span class="perk-icon">✓</span> Reduced deposit on most items for verified returning renters</li> <li><span class="perk-icon">✓</span> No deposit required for our most trusted regulars</li> <li><span class="perk-icon">✓</span> Your rental history is recognized across both locations</li> </ul> <div class="returning-cta-row"> <a href="#" class="btn-primary" onclick="goToBooking(event)">Sign in & book →</a> </div> </div> </section>  <section class="cta-section"> <h2 class="cta-title">Ready to get<br>out and shoot?</h2> <p class="cta-sub">Browse our full catalogue and book your gear through Helix Rentals.</p> <a href="#" class="btn-primary" onclick="goToBooking(event)" style="font-size:0.9rem;padding:1rem 2.8rem;"> Go to Helix Rentals → </a> </section> <script> // ───────────────────────────────────────────────────── // CONFIGURATION — update these two URLs before going live // ───────────────────────────────────────────────────── var LOCATIONS = { rocklin: { label: 'Rocklin, CA', bookingUrl: 'https://www.helixrentals.com/shops/action-camera-rocklin' }, reno: { label: 'Reno, NV', bookingUrl: 'https://www.helixrentals.com/shops/action-camera-reno' } }; var activeLocation = 'rocklin'; function switchLocation(loc, btnEl) { activeLocation = loc; document.querySelectorAll('.loc-btn').forEach(function(b) { b.classList.remove('active'); }); if (btnEl) { btnEl.classList.add('active'); } else { document.querySelectorAll('.loc-btn').forEach(function(b) { if (b.textContent.toLowerCase().indexOf(loc) !== -1) b.classList.add('active'); }); } document.getElementById('hero-loc-label').textContent = LOCATIONS[loc].label; } function goToBooking(e) { e.preventDefault(); window.location.href = LOCATIONS[activeLocation].bookingUrl; } document.getElementById('nav-book-btn').addEventListener('click', goToBooking); document.getElementById('hero-book-btn').addEventListener('click', goToBooking); var observer = new IntersectionObserver(function(entries) { entries.forEach(function(entry) { if (entry.isIntersecting) { entry.target.style.opacity = '1'; entry.target.style.transform = 'translateY(0)'; observer.unobserve(entry.target); } }); }, { threshold: 0.08 }); document.querySelectorAll('.step, .ladder-rung, .what-changed').forEach(function(el, i) { el.style.opacity = '0'; el.style.transform = 'translateY(20px)'; el.style.transition = 'opacity 0.5s ' + (i * 0.06) + 's ease, transform 0.5s ' + (i * 0.06) + 's ease'; observer.observe(el); }); </script> </body> </html>

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You can buy with confidence because you already know you love the gear. Plus, you could receive a 50% credit if you purchase within a week.

We have a no deposit option

Don’t want to pay a large deposit when picking up your gear, no problem, just bring your California or Nevada ID, your credit card, and your current utility bill.