About Us

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Since 1984 Action Camera has dedicated itself to providing service, quality, and professionalism to the photography community. Thanks to our amazing customers, we continue to thrive in our Rocklin, CA location and have since opened up a second store in Reno, NV.

We may be small in size, but we make sure to fill every inch of our stores with quality photographic equipment. Our staff has all the knowledge and experience to help you find exactly what you’re looking for. Each of our locations offers a wonderful selection of new or experienced cameras and lenses from brands such as Sony, Fujifilm, Canon, Nikon, Panasonic, and OM System. You can find your studio equipment, bags, lighting, batteries and so much more here at Action Camera. Can’t find it in the store? We’ll order it for you.

We’re more than a retail camera store, we are a community-first business. We proudly offer classes, workshops, a rental program, film processing, and more!! Whether you're a pro, hobbyist, or complete beginner, we are here to help you get the most out of your gear.

So, stop in for a visit! Our staff is here to assist you.


We would love to hear from you!

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